Strategic brand design
Identities built on one clear idea, with marks, type and colour that hold from a favicon to a billboard.
Strategic brand & social media design. Visual communication and campaign creatives for AI products and the teams who build them.
Capabilities
From the first mark to the hundredth social post, everything speaks with one voice.
Identities built on one clear idea, with marks, type and colour that hold from a favicon to a billboard.
Feeds and campaigns designed as systems, so every post is on-brand and understood in a thumb's scroll.
Hierarchy, type and layout that turn complex ideas into something people get at a glance.
Launch and match-day creative across every format, cut for each channel and built to perform.
Launch graphics, product imagery and social systems for AI products, made to feel human and trustworthy.
Featured
A self-promotion series. Each poster carries one idea about what design is for. Open one to see it full size.
Selected work
Brand systems, match-day campaigns, brochures and app visuals from recent years.
About

Hi, I'm Dipa, a graphic designer with an unusual path. Paramedics taught me empathy. English taught me communication. Design gave me the space to use both.
Now I create visuals that help brands speak clearly, look memorable, and feel intentional. As a Sr. Graphic Designer at Easital Technologies, I lead brand, social and campaign work, including visuals for AI products that need to feel human and trustworthy.
Dipa Saha
Belief
Good design doesn't just look good. It works.
Process
Four stages, in this order, on every project. No colour gets picked before the idea is clear.
Read the brief twice, ask what success looks like, find the one message the audience must take away.
Research the audience and competitors, then sketch many rough directions fast. Most get thrown away.
Build the strongest direction with a grid, a type system and a palette that stretches across formats.
Print-ready files with bleed and correct colour, plus every social size and motion cut the team needs.
Changelog
Sr. Graphic Designer
Strategic brand and social media design, visual communication and campaign creatives across healthcare, sport, food, tech and AI products.
Graphic Designer
Visual content for an online learning platform, made to explain ideas clearly.
Graphic Designer
Health communication where clarity and trust matter more than decoration.
Contact
For brand, social and campaign collaborations, especially in AI products.